From recent strategic studies, the task for STAR is to rebuild authority as a credible national brand and accelerate approval as a prestigious brand while deepening closeness through shared consumer passion points. While significant progress has been made in the last year, a contagious retro relaunch campaign- ’REFRESH THE GOOD TIMES’ was launched to make consumers look at STAR differently and drive reappraisal.
With STAR’s intertwined history with Nigeria and its legacy of pioneering several firsts in the entertainment, pop-culture, and lifestyle scene, ample opportunities exist to develop and own a memorable RETRO Rewind experiential event series that evokes nostalgic emotions amongst the target audience, leveraging the rich heritage of the Brand to make STAR the preferred choice in drinking occasions.
TASKS to express the idea “Refresh The Good Times” BTL explore exciting consumer experiences and activities where friends can Rewind With Star in a fun-filled arena to share good vibes, enjoy good classic music, let- off stress, play games, relieve good times and shine with good prizes across Nigeria
