The “33” Connect Party is an activation platform
(BRAND ENERGIZER) the “33” Export Lager brand expressed it’s positioning through an exclusive and vibrant party that connected with consumers to share, enjoy and expressed themselves.
OBJECTIVES
To drive awareness , trials and retention using the Real Gees Connect Party. Drive brand affinity to connect and stay relevant in the minds of consumers. Establish brand as the wining choice in the repertoire
Make brand intentionally visible and available in its key regions
Re-enforce the brand positioning as the brand that facilitate true connections and brings people together.
OPPORTUNITY
The Brand improved brand power and rate of sales by leveraging the connect party platform to drive massive engagement and meaningful messaging for consumers. The event experienced massive consumer footfall in and participations.
KEY WINS
“33” connect party offered a distinctive experience to the consumers.
The consumers linked up with friends in a friendly and convivial environment.
The Brand gave a great experience with comedy and music and rewards.
A very engaging media wall where the consumers had a direct interface with the brand elements for photo sessions opportunities
Consumers had the opportunity to buy 2 bottles to give to get a chance to enjoy more for less and also won fantastic gift items to drive sales and harnessed connections.