Campaign Objective:
Increase consumer awareness and drive sales for the brand.
Target Audience:
Consumers, bar owners, wholesalers, and retailers.
Activation Mechanics:
Deployed Brand Ambassadors (BAs) to premium bars and open markets for sampling and awareness.
Utilized Point-of-Sale Materials (POSM) to create brand visibility.
Directed traffic to retailers’ outlets for purchase.
Results:
By end of 2024, the campaign achieved:- Awareness growth from 0% to 20%- Meaningfulness increase from 0 to 44- Differentiation rise from 0 to 40These results led to a significant gain in market share for the brand.
