The event was aimed to tell a story and promotes the Yoruba culture.
The concept was borne out of the need to Celebrate, Correct, Educate and Promote the Richness of the Yoruba culture.
BRAND OPPORTUNITIES
To portray the as the Brand that Celebrates, Correct, Educate and Promote the Richness of the Yoruba Culture among its T.A’s
To showcase Goldberg as the only beer brand, driving our culture through our culturally produced Movie, Music and Drama to Educate our target audience
VISIBILITIES
The brand enjoyed visibilities and brand presence with immersive branding experience that is culturally connected to the T.A’s
It was an opportunity to meet more than 400 consumers in a single gathering that got a first hand talkable and sharable experience of the brand.
